Pokemon Go Breaks App Store Record for Most First Week Downloads Ever
Apple confirmed the record although no concrete download numbers have been made available.
The app, a free-to-play mobile title from developer Niantic in collaboration with The Pokemon Company, was released on July 5th in Australia and New Zealand and a day later in the US. It launched in Japan just yesterday as well.
It’s no surprise to hear Pokemon Go is breaking records, considering it’s dominated headlines for the past two weeks. The game has also sat comfortable in Apple‘s top free and top grossing charts in the App Store, beating out mainstays like Game of War, Candy Crush Saga, Facebook Messenger, and Snapchat.
According to mobile analytics firm SuperData Research, Pokemon Go may have earned as much as $14 million by July 11th, putting its daily revenue at about $2 million in the first week alone.
And that might be the reason why Apple is doing search ads in the App Store, because the App Store homepage isn’t useful for this kind of use cases.
Prisma is a good example of that. Just a few weeks after its launch, it became a huge hit in the App Store. And now, big companies like Facebook are paying attention. The fact that Prisma photos spread everywhere in your social feeds certainly encouraged a lot of those downloads.