Facebook: Company Launches ‘Reactions’ Feature Offering 5 New Options Alongside ‘Like’ Button
Facebook rolls out five new Reactions buttons including angry, wow and sad
The five new emotions – which are Love, Angry, Sad, Haha and Wow – appear when you hover over Like on a PC, or hold it down on mobile or tablet.
The social network tried out the new buttons in a pilot in Ireland, Japan and Spain last October.
In a video accompanying a blog post, the five new emotions appear as animated emoticons that pop up from the screen.
Facebook 5 new Reaction Buttons:
#Reactions #Facebookreactions #Newfacebookreactions #NewemotionsonFacebook #Facebookemotions
“We will initially use any Reaction similar to a Like to infer that you want to see more of that type of content,” Facebook said in separate blog post.
The company said that over time it hoped to learn how different Reactions should be weighted differently by the Facebook News Feed to customise it for individual users.
Facebook said Reactions would have the same impact on advert delivery as likes.
No dislike button on Facebook
Users have long requested a dislike button, but that was thought to be too negative.
Facebook has chosen to offer more nuanced reactions – love, haha, wow, sad and angry – alongside like to give users “greater control over their expressivity”, says Julie Zhuo, Facebook’s product design director.
Why those choices?
Facebook went through comments on friends’ posts, as well as emoji-like stickers people were using.
It chose the most common ones and tested those.
Facebook considered dozens of reactions but offering them all would have been confusing.
The firm ultimately chose these six reactions for their universal appeal – something that could be understood around the world.
Even a generic happy face “was a little bit ambiguous and harder for people to understand”, says Julie Zhuo.
Each reaction comes with an animated emoji, such as the thumbs up for like and a heart for love.
The emojis will look the same around the world, but phrases such as love will be translated.
Like is still the most important emotion
Julie Zhuo says people click on like more than a billion times a day, so “we didn’t want to make that any harder”.
It’s still the go-to reaction for most posts.
But Facebook says in the countries tested, people used the alternatives more frequently over time.
How you get started
Facebook 5 New Reaction Buttons May Take Few Days.
The rollout is expected to take a few days to complete.
You’ll get the feature automatically on web browsers, but you’ll need to update your app on iPhones and Android devices (no word yet on Windows and BlackBerry).
Facebook already shows how many people like a post and lets you tap or click on the count for a list of people.
With Reactions, you see how many people have reacted in some way, along with the top three reactions, such as love followed by haha and wow.
You can get breakdowns for each reaction – the total and specific people.
If you don’t update your app, you’ll just see the number of likes.
Mark Zuckerberg Comments on Facebook New reactions and Emotions
Today is our worldwide launch of Reactions — the new Like button with more ways to express yourself.
Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not because people want to tell friends they don’t like their posts. People wanted to express empathy and make it comfortable to share a wider range of emotions.
I’ve spent a lot of time thinking about the right way to do this with our team. One of my goals was to make it as simple as pressing and holding the Like button.
The result is Reactions, which allow you to express love, laughter, surprise, sadness or anger.
Love is the most popular reaction so far, which feels about right to me!
Few Reader Comments
I am very happy for the Facebook’s new initiation.Now apart from like i can show more emotions on facebook.Some time i even wants to show anger on few posts, but it was not available.But now i can.Thank you. #Reactions #Emotions
When can i see Facebook Reactions.I have checked its not appearing on Facebook. #reactions #emotions #Facebookreactions
Nice taught.But why Facebook has not started dis like option.I wants to dis like few of post but there is no option.is there any chance that in near by feature Facebook may start Dislike Option
Facebook has come up with New ideas to increase the business.Any way i like the reaction button.But wants to know when it would be activated.#reactions