Digital Marketing | A New Age Career Choice Among the Youth


Digital Marketing: A New Trending Career Choice Among the Youth

careers in digital marketing

Do you see those attractive Web banner ads, Video campaigns, Mobile apps, Informative blog posts quite often while surfing the net? All these are nothing, but different forms of Digital Marketing!

Digital Marketing is emerging as the one of the principle features of the modern corporate era. The dynamic, upcoming industry of digital marketing is fast-gaining momentum as a promising career choice, especially among the youth.

Helping companies stay ahead of the curve by utilizing the commercial perspective of modern digital media is taking the world by storm. This massive marketing platform is poised to become the most sought-after profession among the youth.

Digital Marketing has borrowed a lot from the functions of traditional marketing. The industry has grown over $1 billion worldwide in the last six years and is expected to continue its upward trend.

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No marketing budget, plan or strategy or development is now considered complete unless it includes a digital component. Young digital marketers develop fine-tuned strategies for product launch, promotion, brand building, increasing sales or public relations.

They also tactically hold different social media tools for everything from creating a buzz about the product/service, getting people talking about the brand, generating leads/inquiries, powering traffic to websites and building fan loyalty. Digital marketing strategies have to be well-integrated into the overall marketing mix.

Digital marketing demands tech-savvy youngsters who can easily absorb new technology. Basic knowledge of web design, social media and web-related software is necessary. It also calls for a creative line, analytical skill, good communication skills and willingness to spend long hours stick to the web.

Career Opportunities in Digital Marketing

career opportunities in digital marketing

According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.

Digital marketing is a vast field with a variety of areas and segments such as Social media, Content writing, Email marketing, SEO/SEM, Data Analysis, Designing, and much more…To get into Digital Marketing, you need to identify your interests and strengths in order to make a right decision to specialize into a particular area of Digital Marketing. Yes, it is good to get a basic and general knowledge of all the areas encompassing digital marketing, but specialization in one or more fields is the need of the hour.

The work is demanding as it delivers real-time results and is measurable with more ease and accuracy. Being a nascent profession, employers look more for aptitude than experience and hence youngsters fit in well enough for the profession.

Trained and qualified digital marketing experts are in high demand everywhere as more and more companies are shifting their focus to digital marketing strategies. Being a new professional discipline there is immense scope  for youngsters. There is wide scope in this industry and big companies allocate huge budgets for digital marketing.

There is a lot of demand for youngsters in E-Commerce companies.

List of the various Digital Marketing Positions Available for those seeking a Career in this field

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers

I hope this article gave you a pretty good idea about the Digital Marketing and career options available in India. The same is also applicable for other countries but the pay scales could be a little different.

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